B2B Professional Services Firm
Starting Point
Inconsistent lead flow with high cost per lead. Marketing efforts were scattered across multiple channels without clear tracking or attribution.
Goal
Build a predictable lead generation system with measurable ROI
What Changed
Rebuilt the entire funnel from offer positioning to landing pages. Implemented structured paid media campaigns on Meta and Google. Set up automated lead nurturing sequences and CRM integration.
Execution Approach
Started with offer audit and positioning refinement. Built conversion-focused landing pages with clear value propositions. Deployed targeted campaigns with proper tracking. Automated follow-up to reduce response time.
Results
- •3x increase in qualified lead volume
- •45% reduction in cost per lead
- •Response time reduced from 24 hours to under 30 minutes
- •Clear attribution across all marketing channels